MOGLO
How can we leverage mobile commerce to unlock global growth opportunities?
Moglo, a fusion of mobile and globalization, is a cross-border e-commerce company dedicated to delivering modern deal-hunting solutions in international niche markets.
BACKGROUND
Mobile shopping solution project at Winroad Incubator
CHALLENGE
Venturing into niche markets such as the Middle East entails dealing with uncertainties, cultural differences, underdeveloped infrastructure, and regulatory hurdles.
ROLE
Operation Manager
Highlights
- While bootstrapping our first site, the idea was to focus on hunting for deals. It was like finding a fish in a vast ocean. Just like in *Finding Nemo*, our journey to launch our first mobile site began.
- Leading product prototyping and localization is an exciting task, especially when gaining insights into Arabic UX and interface preferences.
- Next, I focus on the operational rules and SOPs, which are crucial for aligning everyone and ensuring we move towards our goals together.
- Sample selling helped us establish a smooth business workflow, which is great! However, the self built logistics is the true force driving long-term growth. So, I focus on developing that.
- Sales are soaring, but we've hit a snag: our delivery success rate is taking a hit due to cash-on-delivery payments and underdeveloped local infrastructure. Luckily, I found a solution.
- Once I established operational teams, streamlined workflows, and eliminated bottlenecks, our business was poised for the next phase. The same proven models were then applied to our new product lines.
Stats
Cool discoveries
Historical Context
In 1453, the fall of Constantinople to the Ottoman Empire shattered the world's center and reshaped global trade routes.
During Columbus' Age of Exploration, the discovery of the Americas sparked intense competition for food and resources.
The Industrial Revolution resolved the Malthusian population trap, making technology, production, and trade pivotal to global development.
The rise of financial markets and capital leverage had profound global implications.
Case Study of Coca-Cola
Coca-Cola expanded its market during periods of conflict and war.
Advanced stages of commodity trade drove cultural exports.
Against this backdrop, Chinese brands, while initially sparse, are now amidst a global transformation as China rises, triggering trade tensions spanning physical, cultural, and military domains.
Regional Trends
There is a prevailing westward trend, potentially involving international cooperation and new trade alliances.
Corporate Strategy
Companies should orient themselves towards the global market, identifying universal demands, experimenting across borders to validate new business models, and establishing core competitive advantages for sustained success.
Individual Growth
Individuals should avoid overestimating themselves or single trends, focusing instead on long-term certainties such as personal capabilities and living costs.
Continuous skill development is crucial, mastering routines and processes while aligning personal growth directions from both micro and macro perspectives.
Project Issue Analysis
It's critical to allocate resources judiciously, directing investments towards areas of higher value to prevent waste.