ABOUT
Hi, I'm LÖVEN
A passionate Product Marketing professional with globalization mindset. I craft user experiences that drive international audiences, and data is my fuel for growth. Currently consulting with Coupert, but I've also led digital projects at amazing companies like Fabrie, VisitShanghai, and PlayforDream. My analytical skills have helped KYC, Clariness, and SEIRIM too! Plus, I've pioneered cross-border e-commerce with Alibaba and Winroad Incubation. Over 12 years, I've become a pro at making international projects awesome!
Note: People used to call me "Good Old Weng Jun," and "LÖVEN" became a playful twist on that. It has been my nickname ever since.
Vision through travel and life hacking
My background in English literature has given me an appreciation for the diversity of the world. Inspired by the movie Into the Wild, I love traveling around the globe, connecting with people and places, and sharpening my problem-solving skills that often go unnoticed.
In 2014, I traveled to the Philippines, marking my first international trip across Asia. Later, I was involved in a gaming project for the Vietnamese market. This experience was both inspiring and crucial, solidifying my passion for travel. I realized that travel would make me a better marketer. For more about my adventures, you can check out my travel map🗺 here.
I've also honed my skills through life hacking, exploring possibilities from doomsday prepping, minimalism, and digital nomadism. This has equipped me with a deep understanding of diverse consumer behaviors and the ability to tailor strategies accordingly.
Beyond that
I love meditating, taking photos, and hanging out with my boyfriend, Ray. I also enjoy exploring new events and experiences around the world. I'm proactive in learning and seeking challenges to keep moving forward. I strive for a life of compassion and prosperity.
EXPERIENCE
Marketing Consultant, Coupert
2023 - Now｜Remote
Deliver smarter coupon deals automation and user journey across Web and Mobile.
Sr. Product Operations, Fabrie
February 2021 - December 2023｜Shanghai
Fabrie is a cloud-based design collaboration platform that integrates canvas, spreadsheets, and AI-powered workflows.
✔️ Prevented a major cold start hurdle through early intervention.
✔️ Streamlined onboarding experience led to a 35% jump in user collaboration.
✔️ Empowering users with first-time education reduces support needs, while an enhanced chat experience simplifies resolution.
Product Operations, Visit Shanghai
August 2019 - December 2021｜Shanghai
The 'Visiting Shanghai' app is developed and operated by the Shanghai Municipal Government's City Image Promotion Center, a collaboration with Jin Jiang Group.
✔️ Oversaw the design and internationalization process for the app.
✔️ Successful local venue partnerships drove sales & brand growth through targeted campaigns.
SEO Expert, SEIRIM
2020 - 2021｜Remote
✔️ Collaborating with the SEO team to secure media coverage, backlinks, and online content for linkbuilding initiatives.
Customer Analyst, KYC
2019 - 2020｜Remote
✔️ Assured data quality, defined guidelines to review and correct discrepancies to build big data processing system.
Customer Success, Streetbees
2018 - 2019｜Remote
Streetbees, a London tech startup using AI and geolocation, connects clients to a global network of over 1 million people for real-time, affordable market research.
✔️ Delivered the best possible customer support to the users. Trained support team to use Zendesk with a result of rapid and effective sales growth.
Customer Success, SITE123
2017 - 2018｜Remote
✔️ Wear a CRM hero hat, resolving client requests via tech support and pitch, while fostering positive relationships that can blossom into sales opportunities.
Project Operations, Winroad Incubator
October 2016 - July 2019｜Hangzhou
✔️ Managed Moglo project's Middle East expansion via eCommerce, leveraging viral influencer campaigns
✔️ Localized & launched hit mobile games in Mocell project (Fight for Freedom, Gumballs & Dungeons) with thriving social media communities.
Marketing Specialist, Alibaba
September 2012 - September 2016｜Hangzhou
✔️ Boosted Aliexpress fashion sales 20% through strategic promotion planning and risk control.
✔️ Grew Alibaba.com's Gold Supplier membership (US & China) by 1500+ through overseas sales support.
EDUCATION
B.A. English, Zhejiang University of Technology
2008 - 2012｜Hangzhou
SKILLS
LET'S CONNECT
I'm always eager to connect with like-minded individuals and explore new opportunities. Feel free to reach out through email.